Project brief:

Afro Afro is a brand that has set out to promote healthy and natural afro hair. They are a vibrant start-up team that are looking to launch their no nasties, all natural ingredients shampoo, conditioner and hair oil, in a cost effective way. Their challenge is to overcome standard branding pre-conceptions for this market and develop their own visual language that reflects the markets all consuming nature, eclectic style and high expectation. Their audience is 17-34 year old women.The team wishes to reach out to their customer through quality and style that will provide aspiration. 

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